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CHOICE HOTELS INTERNATIONAL, INC. EUROPEAN ECONOMIC AREA PRIVACY AND SECURITY NOTICE

Last updated: 23 May 2018

Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. Choice complies with applicable privacy and data protection laws, including the European Union’s (EU) General Data Protection Regulation. This Privacy and Security Notice (“Notice”) explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

QUICK LINKS

We recommend that you read this Privacy and Security Notice in full to ensure you are completely informed. However, if you prefer to access only a particular section of this Notice, you can click on the relevant link below to move directly to that section.

ABOUT CHOICE HOTELS

Choice Hotels International (NYSE: CHH) is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,800 hotels, representing more than 500,000 rooms, in more than 35 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. For more information on Choice Hotels, visit the company’s Website www.choicehotels.com.

FRANCHISED HOTELS & YOUR PRIVACY

Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. As a result, your personal information collected or maintained directly by Franchised Hotels is processed by Franchised Hotels as a data controller of your personal information. Your personal information is not subject to this notice unless such information has been shared with us. If your information has been shared with us, we will process your information in accordance with this Notice. For example, if you book a reservation directly with a Franchised Hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice. We do not control the collection, use, or access of your information by the Franchised Hotels and their staff. The Franchised Hotel is the merchant who collects and processes credit card information and receives payment for your stay. The Franchised Hotels are subject to the merchant rules of the credit card processors they select, which establish credit card security rules and procedures.

WHAT PERSONAL INFORMATION DOES CHOICE COLLECT AND PROCESS AND FOR WHAT PURPOSES?

Purposes for Processing
We and our affiliates use the personal information to administer our business activities, provide customer service, personalize your digital experience, contact you concerning your stay with a Franchised Hotel, and make other products and services available to you. We share your information with our Franchised Hotels, credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or through our mobile apps, or share your information with our business partners.

Legal Basis for Processing
When Choice processes personal information, we do so under one of the following legal bases:

What we collect and process
The types of personal information Choice collects and processes may include any or all of the below.

HOW IS PERSONAL INFORMATION USED?

WHEN IS PERSONAL INFORMATION DISCLOSED TO OTHERS?

DOES CHOICE PROCESS MY PERSONAL INFORMATION OUTSIDE THE EUROPEAN ECONOMIC AREA?

Like most multi-national businesses, we have centralized certain aspects of our data processing, allowing us to better manage our business as a whole. That centralization will result in the transfer of personal information from one country to another. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

Our Website servers are located in the United States, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information we may process it globally.

To facilitate transferring European Economic Area (EEA) citizens’ personal information out of the EEA countries, Choice incorporates the Standard Contractual Clauses approved by the EU Commission into applicable contract agreements to ensure that the necessary levels of protection and care are required of all parties. Information about the European Commission’s Standard Contractual Clauses and a copy of the Standard Contractual Clauses can be found at: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en. Additional information about Choice’s incorporation of the Standard Contractual Clauses in its contract agreements or the data protection measures associated with data transfers can be requested by sending us a request by letter or email to the address in the Contact Choice Hotels International section of this notice.

WHAT ARE MY DATA RIGHTS?

Accessing personal information
With some limited exceptions, you have the right to access (i.e., view) the personal information we maintain about you by sending us a request by letter or email to the address in the Contact the Data Protection Officer section of this notice.

Restricting or objecting to processing
You have the right to request that we restrict or stop processing personal information that we hold about you by sending a letter or email to the address in the Contact the Data Protection Officer section of this notice. If we are unable to cease processing your personal information (e.g., because of a legal obligation), we will document that you made such a request and the reason we are unable to honor it.

Updating your personal information
You have the right to request the update or correction of the personal information we hold about you, where this is factually incorrect. If we agree the information is incorrect or that the processing can be stopped, we will correct the information or cease processing the information, as appropriate. If we do not agree that the personal information is incorrect, we will still record the fact that you consider the personal information to be incorrect in the relevant files(s). You can request updates to personal information that we hold about you by sending a letter or email to the address in the Contact the Data Protection Officer section of this notice.

Opting out of marketing communications or otherwise controlling privacy preferences
We respect the right of each visitor to control how his or her personal information is used. If you do not want us to provide your information to our business partners, or if you do not wish to receive promotional communications from us or our affiliates concerning special offers, discounts, airline bonuses, or contests, select one of the following options to provide us with your privacy preferences:

Click here if you have an online account and edit your privacy preferences within your account.

-OR-

If you do not have an online account and do not wish to create one, click here to provide us with your privacy preferences.

-OR-

For unsubscribing from marketing e-mails, use the “Unsubscribe” function in the e-mail you receive from us.

You can also request changes to your privacy preferences or unsubscribe from marketing e-mails by sending a letter or email to the address in the Contact the Data Protection Officer section of this notice.

Deleting personal information
You can request deletion of your personal information by sending a letter or email to the address in the Contact the Data Protection Officer section of this notice.

Data portability
Under the General Data Protection Regulation, EEA residents have the right to data portability. Choice satisfies this obligation by providing you access to the personal information we have about you in a structured, commonly used and machine-readable format. You can also ask us to provide the information to another data controller. You can request your data by sending a letter or email to the address in the Contact the Data Protection Officer section of this notice.

Supervisory authorities
If you are unhappy with the resolution of your requests or complaints, you have the right to contact your local Data Protection Authority for assistance. The European Commission provides a list of the contact details of the National Data Protection Authorities, found here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

You also have the right under EU law not to be subject to a decision based solely on automated processing, including profiling, which may have a legal impact on you. Note that Choice does not currently perform automated processing that would affect individuals in this way.

With any request to exercise your data rights, be sure to include your name, address, e-mail address and Choice Privileges number (if applicable) so that we can confirm your identity and the personal information we maintain about you. We may not disclose data that you are not entitled to receive under applicable laws (e.g., data revealing information about another individual).

HOW DO YOU STORE AND SECURE MY PERSONAL INFORMATION?

Our reservation system and other databases are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

For example, when you provide us with information through this site, such as your name, address, phone number, credit card information and room preference, your information will be encrypted using a Transport Layer Security connection. You can tell if your information is encrypted online by looking for the locked padlock icon on the lower right-hand or left-hand corner of your website screen and a change in the site address from “http” to “https.”

DO YOU USE “COOKIES” AND SIMILAR TECHNOLOGIES?

Choice’s websites, mobile applications and e-mails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, mobile device, browser or e-mail. The types of cookies Choice uses are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive or mobile device until you delete them or are otherwise removed upon expiration. Cookies are required for the online reservation process so that we can keep your information on multiple pages throughout the booking process. Additionally, Choice uses cookies to remind us of who you are, tailor our services to suit your personal interests, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns.

Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not directly identifiable. It does not contain your name, address, telephone number, or e-mail address.

The site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties, such as Facebook or Google. If you use these tools to share personal information or you otherwise interact with social media features on the site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy notices of the social media companies that provide those features.

Do Not Track Signals: Some web browsers offer a “Do Not Track” (“DNT”) signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.

You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice websites.

If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.

Click here for additional information about the cookies used on this site.

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help analyze how users use the site. The information generated by the cookie about your use of the website (including your Internet Protocol (IP) address) will be transmitted to and stored by Google on servers in the United States. Because of the present activation of the IP anonymization, Google will truncate/anonymize the IP address within the area of the European Union or a member state of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.

Further information concerning Google’s data privacy and terms of use can be found at http://www.google.com/intl/en/analytics/learn/privacy.html.

Please note that on this website, Google Analytics code is supplemented by “anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

DO YOU USE INTEREST-BASED ADVERTISING?

Choice partners with third party ad networks to either display advertising on Choice websites or to manage its advertising on other sites. Choice’s ad network partners use cookies and web beacons to collect information that is not directly identifiable to you about your activities on Choice’s websites and other sites to provide you targeted advertising based upon your interests. If you do not wish to have this information used to serve you targeted ads, you may opt-out by clicking here: http://preferences-mgr.truste.com. Please note this does not opt you out of being served advertising. You will still receive generic ads. Also, opting out of ad network cookies does not opt you out of cookies used for device association described in this privacy notice.

We also work with third parties that use tracking technologies on our Web sites to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications and use this information to determine which ads you see on third party websites and applications. If you would like more information about this practice, and to understand your options, please visit www.aboutads.info.

DO YOU USE MY DEVICE’S GEO-LOCATION DATA?

Our mobile apps may use your device’s Global Positioning System (GPS) or other technology to locate a hotel near you and/or to provide you with other relevant location-based information and/or services. Your location may be shared with Choice business partners to make services or products available to you, such as food delivery or local entertainment. While you have Choice’s mobile app open, Choice and its business partners may track the device’s precise location unless you have opted out of such sharing through your device’s settings. When your device’s location settings are turned off but the mobile app is open, Choice and its business partners may collect general location information (country, state, city) via IP address or other device information. The last location of your mobile device when the mobile app was open may be stored by Choice and/or its business partners for marketing purposes – for example, sending special offers to users whose last known location was in a particular city or region. Business partners who have access to your precise and/or general location information may use the information only in support of Choice’s purposes described in this Notice.

To the extent any geo-location data is combined with personal information, that information will be treated as personal information in accordance with this Notice.

HOW LONG DO YOU KEEP MY PERSONAL INFORMATION?

Your personal information related to a reservation or stay will be stored by us for the period of time required by law in the jurisdiction of the Franchised Hotel to which the information relates or for a longer period if there is a legitimate business purpose for doing so. Your personal information collected for other uses (See HOW IS PERSONAL INFORMATION USED?) will be retained for the period necessary for the purposes set out in this Notice unless a longer retention period is required or permitted by law or there is a business purpose for doing so.

WHAT IF I APPLY FOR A CAREER AT CHOICE HOTELS?

If you apply online for employment at Choice, you may be asked to provide us your name, address, e-mail and resume. Choice will use this information solely with respect to your job search and to determine your qualifications for a career with Choice.

DOES THIS NOTICE COVER OTHER SITES LINKED FROM THIS WEBSITE OR CHOICE’S MOBILE APPS?

Choice is only responsible for the privacy and security notice and content on this website and Choice’s mobile apps. This website and our mobile apps may redirect to third-party websites and mobile apps. Those websites and mobile apps are not covered by this Notice, and we are not responsible for the privacy practices or the content of those websites and mobile apps.

WHAT ABOUT CHANGES TO THE PRIVACY AND SECURITY NOTICE?

Choice reserves the right to modify this Notice and related business practices at any time by posting updated text on this site. Please review the “last updated” at the top of the Notice to see when this privacy notice was last revised. If we make a material change we will post a notice on our website at least 30 calendar days prior to its implementation.

HOW DO YOU RESOLVE COMPLAINTS?

We will work with you to address complaints, which may include contacting applicable authorities as part of the resolution process.

WHAT IF THERE’S A DIFFERENCE BETWEEN VERSIONS OF THE PRIVACY AND SECURITY NOTICE?

As a service to our customers, we make this Notice available in several different languages. In the event of any discrepancies between the various translations of the notice, the English version of the Notice is the authoritative one.

WHO IS THE DATA CONTROLLER?

With respect to the personal information we collect, use, disclose, store, delete, protect, or receive from Franchised Hotels, Choice Hotels International, Inc. is a data controller as defined under the General Data Protection Regulation. See FRANCHISED HOTELS & YOUR PRIVACY for information about Franchised Hotels as data controllers.

CHILDREN'S PRIVACY

Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.

HOW DO I CONTACT THE DATA PROTECTION OFFICER?

If you have questions about this notice, concerns or complaints about how we collect, use, disclose, store, delete, or protect your personal information, Choice’s Data Protection Officer can be reached at:

Choice Hotels International
Attn: Data Protection Officer
6811 E. Mayo Blvd., Suite 100
Phoenix, AZ 85054
dpo@choicehotels.com

HOW DO I CONTACT CHOICE HOTELS INTERNATIONAL, INC.?

For general inquiries, we can be reached at:
Choice Hotels International
Attn: Privacy Officer
6811 E. Mayo Blvd., Suite 100
Phoenix, AZ 85054
privacy@choicehotels.com

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We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.

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Nous utilisons des cookies afin de vous procurer la meilleure expérience possible sur notre site Web.  Si vous poursuivez, nous supposerons que vous êtes satisfait de recevoir les cookies utilisés par notre site.  Lisez notre  politique relative aux cookies  pour obtenir de plus amples informations sur les cookies que nous utilisons et sur la manière de les gérer.

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Usiamo i cookie per fornire all’utente la miglior esperienza possibile nel nostro sito web.  Se l’utente prosegue, lo considereremo come un’accettazione a ricevere i cookie dal nostro sito.  Consultare la nostra  politica sui cookie  per maggiori informazioni sui cookie che utilizziamo e su come gestirli.

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We use cookies to give you the best possible experience on our website.  If you continue, we will assume you are happy to receive the cookies used by our site.  See our  cookie policy  for more information about the cookies we use and how to manage them.